What is meant by “link popularity” can get much more complex, which is discussed further in this article. So, when working on building link popularity, don’t forget those two basic reasons for requesting links. Stephen Baker with Fast said one of the most memorable statements I’ve heard as it relates to what the engines like or don’t like to see. This is just like link building. Analyze your intentions, and if you wouldn’t mind an engine knowing what you’re doing, your intentions are okay.

Explain the advantages to them and to their visitors by providing a link to your content. Now visit those pages and ask the site owners if they will link to you. Ask permission to link to their site. This is also just like one way link building. A compelling case will increase your success.

Like all SEO, do it manually. If you offer an online newsletter, there are directories just for newsletters you can get links from. Think about your theme. Same deal with your friends.

Take a few days and MANUALLY submit your site to every directory that will take it. I am not a fan of reciprocal links unless they are complimentary. Sites get linked to for a reason: usually if they provide the most information or the best resources on a particular topic. Actually you win twice! First, because you have a good testimonial for your product/service and second, you’ve increased your link popularity — all with one link! Make sure that the link under the testimonial opens in a new browser window so that you don’t lose that visitor to the linked site.

Be sure you get the bio with an additional link to your homepage as well. Sometimes this can be similar to link building services to many people. You can take this approach a step further by offering your article or newsletter to other sites with the condition that they link back to your site.

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